and make the ordinary extraordinary

The core of an entrepreneur

I see so many people thinking that the role of the entrepreneur is a glamorous one, and it is, but not in the self-absorbed “it’s all about me” way that it is so often portrayed.

This is important, really important, because the role of the entrepreneur, the real role, is to change things up and make it a better place to be.

While there may be a few select businesses that are all about you, mostly they’re not. Mostly they’re about others, the ones paying the bills, and servicing their needs. And that’s the most important thing to acknowledge. It’s not about you, it’s about them. And that’s what’ll make you the superstar you seek.

Yes it’s your dream and your vision, and it’s fun and exciting, at times, to create what lies waiting within. And it’s especially great when people love what you do and success floods your way. But the nuts and bolts of it is that you have to be of service and you have to really care. You have to supply someone, other than your mum, with something they want. You have to think of them and make it a better place for them to be. You have to live the thrill of what it is that they’re going to get, as you connect with each individual and allow what it is that you do to naturally spread.

And if service and care aren’t really your thing, then you’d better find where it hides and quickly integrate it in, or else, go get a job, one in which nothing much matters and there is very little of “them”.

Because whatever it is that you’re dreaming to bring to this world, think about us, care about us, or else you run the risk of being thrown out of the game before it’s even begun.

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